Facebook is the world famous social network today. After nearly two decades of continuous growth, the number of Facebook users is about to touch the 3 billion mark, which provides opportunities for all small, medium and large brands and businesses to grow. Be it personal branding or business marketing, Facebook shows you the best marketing results through various options in every way.
Today, in the time of covid-19, every small and big purchase, transaction, banking, even the education of children has become digital. In such a situation, you can also reach your business or services to capable customers through Facebook marketing. By adopting the tips given below, you too can give growth to your business in the year 2022.
1. Useful and entertaining content
Always keep your Facebook business profile up-to-date. Users understand your benefits quickly. Through page content, you should make them aware of the importance of your products in their lives. Also, make your content a bit interesting. For this, cricket and Bollywood can be added to the content. Include current trending issues in your content. There should be some topics which can be posted again for a long time. If you want, you can also put the testimonial of your satisfied customers on the post. This will increase the market value of your business. Sometimes inspire followers with your content. Be active on the page continuously.
2. Informational Visual Content
With the help of video content, you can make users aware of your business. Facebook app provides you the facility to post Facebook reels in which you entice customers by uploading short 30 seconds videos like- business-facts, product descriptions, business highlights, product benefits etc. can. Number based videos attract a lot of viewers like- 5 benefits of your product, 5 features of the product etc.
3. Broadcast Facebook live
Connect directly with your audience using the Facebook Live Streaming service. FB sends notification of your live broadcast to the followers of your page. It also gives priority to live video on news-feed so that more and more viewers can connect to your live video. Set the target of the video and prompt viewers for a call-to-action before clicking the live button. Give the live broadcast a title that users can associate themselves with. Not only this, the time duration of the live broadcast should be increased So that the audience can share it as much as possible with their friends. Also include the concept of contest and give-away in your live video.
4. Engaging users by Facebook Messenger
Now 1+ billion people are using Facebook Messenger every month. The innovative features of the Messenger app can open golden doors for your business page. Through this you can reach the latest business updates, advertising related to promotional offers to potential customers.
5. Business page profile optimization
Set up your FB business page according to your business. Make the page’s vanity-links simple and business-friendly. Link your business website to a business page. Make your profile keyword friendly. Add trending hashtags to posts. Make business logo logo a profile picture. cover
Update pic. Take the help of call-to-action option. By doing this you will be able to get your business page organically ranked on Google. You will save the extra budget of Facebook advertising.