Mobile gaming is booming in India, with Asian countries in general accounting for a huge percentage of the worldwide mobile gaming market.
However, as the demand for compelling mobile games continues to grow – with no sign of it slowing anytime soon – Indian companies involved in the online gaming sector are scrambling to keep up.
This is all good news for mobile consumers, as many mobile gaming companies hand out tempting introductory offers and even free-to-play options to get as much market share as possible before cashing in further down the line.
Here are some of the ways that mobile gaming firms are going above and beyond to ensure that all Indian gamers are looked after.
Translations into the Country’s Various Languages
One of the keys to any Indian online business wanting to obtain a large amount of market share is to ensure that they cater to as many different languages as possible.
From the outside, this may sound rather easy, because how many languages can possibly exist in just one country?
Well, according to the Indian constitution there are 22 official regional languages. Even though Hindi is recognised as the country’s main language, the more regional languages that a mobile gaming company can cover, the better. This is because most players will always interact more favourably with a game that they can directly relate to. It also makes them feel special and cared for.
Bringing Brand Ambassadors Onboard
Part of launching a new product, or establishing an already existing brand, is to imbue it with trustworthiness.
This can be done in a number of ways, but almost nothing works quite as well as having a celebrity or sports star endorse your product.
In India, the personalities that are perfect for the job are cricket players and Bollywood stars, who between them have captured the imaginations of the nation as a whole.
Some of the big names who are involved in partnership deals are the current Indian national team captain Virat Kohli, the former Indian national team captain MS Dhoni, and Bollywood icon Shah Rukh Khan, who represent brands as wide-ranging as Celkon, PokerStars India and Kent respectively. Dhoni is particularly interesting as he’s been involved with a variety of online games, most recently appearing in television spots that saw him play and lose to members of the public in games of poker. The ads were a great success and also reassured customers by the fact that Dhoni would only validate a fair and honest gaming outfit that abides by strict restrictions and player safeguards.
Caption: Former and current pro cricket players are ideal candidates for giving credence to new online gaming brands and products
Ensuring Player Protection
While a company’s PR and marketing efforts are always important to laying the groundwork for a brand to spread and succeed, all that hard graft can quickly be undone if players and their funds are not correctly protected.
To this end, it is vitally important that companies both new and old invest heavily in ensuring that their websites and apps are as secure as possible so that payments and withdrawals can be made without the fear of hard-earned money going awry.
Incentives for New and Existing Customers
Last but certainly not least, is the main piece of this brand-building puzzle, that ultimately benefits the gaming customer, and that is the incentivisation that companies offer up in order to first attract new clients and then hold onto them.
It is for this reason that so many online mobile games currently run on a free-to-play business model, with games publishers only looking to recoup their outlay via in-game purchases, which are demanded of players once they have advanced to certain stages of a game.
Play their cards right and new gamers can often play free of charge for months on end before they ever have to put their hand in their pocket. Sites like Recharge Tricks helps them do just that, so it’s definitely worth it to give it a try if you’re a new gamer.